Sticky note video ads: the handwritten Post-it format, explained

Sticky note ads put one to four short, handwritten notes on screen, one at a time, as if someone is slapping Post-its onto your phone. The handwriting makes the message feel personal — a founder's reminder, a friend's tip — and the short notes force you to say only what matters.

When it works

Short, punchy ad copy — three notes, three reasons.
Founder-voice messages — "We're a team of four. We read every email."
Reminders and offers — "Sale ends Sunday" on a note feels like a nudge, not a banner.
Over a product photo — notes on top of your product give context and personality.

It doesn't suit long sentences or detailed specs: if a note needs more than ten words, it needs a different format.

Write the notes

One to four notes, six to ten words each. Six words reads best.
Build to a point. Problem → change → payoff works well: "Editing ads at midnight?" → "Describe it once." → "Get every format."
End with a call to action, such as "Try it free", which appears as a button after the last note.

Design tips

Use your product photo as the background for context; keep it simple so the notes stand out.
Vary note colours slightly — classic yellow, pink, mint — or keep one brand colour for a cleaner look.
Handwriting fonts are hard to read in some scripts: for Chinese, Japanese and Korean the Skill switches to a bold sans so the notes stay legible.

Make it with Claude Opus 5.5 (or any agent)

The free Sticky Note Ad Skill renders this format locally. Ask your agent:

Make a sticky-note ad over product.jpg with three notes: "Stop editing at midnight", "Describe it once", "Get every format". End on "Try it free".

It checks note length and contrast, renders a draft, and then produces MP4s in 9:16, 4:5, 1:1 and 16:9. For other ideas in the same spirit, see the notes app format and text message videos.

FAQ

Can I choose the note colours? Yes, per note or as a list.

Which handwriting font is used? Caveat for Latin scripts; CJK uses a bold sans for legibility.