Instagram video ad specs 2026: sizes, ratios and lengths

Every Instagram video placement in one table: aspect ratio, resolution, length and text limits.

Based on Instagram's published guidance as of October 2026. Specs change, so confirm in the platform's ad help center before launch.

Placement	Ratio	Resolution	Length	Primary text
Reels	`9:16`	1080×1920	Up to 3 min	2,200 characters
Feed video	`4:5`	1080×1350	Up to 60 min	125 characters shown
Stories	`9:16`	1080×1920	Up to 60 s per card	—

Instagram Reels safe zone

Keep captions, logos and faces out of the top 11%, the bottom 22% and the right 14% of a 9:16 frame. That's where the app's buttons and captions sit.

Install one in your agent and export the formats these placements need.

I didn't expect this to work

What size should a Instagram video be?

Reels: 9:16 at 1080×1920. Feed video: 4:5 at 1080×1350. Stories: 9:16 at 1080×1920.

How long can a Instagram video be?

Reels: Up to 3 min. Feed video: Up to 60 min. Stories: Up to 60 s per card.

Where is the safe zone on Instagram Reels?

Keep captions, logos and faces out of the top 11%, the bottom 22% and the right 14% of a 9:16 frame. That's where the app's buttons and captions sit.