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Countdown teaser videos for launches and events: a daily series in minutes
A big number counts down inside a filling ring, then the event, date and CTA. How to plan a countdown series, write the date right for every market, and render each day with AI.
Oct 27, 2026 · 2 min read
3 days ✦ 3 days ✦ 3 days ✦ 3 days ✦
3 days ✦ 3 days ✦ 3 days ✦ 3 days ✦
3 days ✦ 3 days ✦ 3 days ✦ 3 days ✦
Countdowns build anticipation and give people a reason to come back. A countdown teaser shows a big number ticking down inside a ring that fills up, then the unit ("days to go"), the event name, the date and a call to action. Because only the number changes, one design gives you a whole series — seven days, three days, one day, "today".
When to use it
- Product launches — teasers in the week before.
- Webinars and live events — reminders that drive sign-ups.
- Sales — "2 days until the sale starts".
- Drops and pre-orders.
Plan the series
A simple, effective schedule:
- 7 days to go — announce the date.
- 3 days to go — remind and push sign-ups.
- 1 day to go — urgency.
- Today — "0 days" or a "Live now" version.
Render each by changing one number. Keep the copy identical across the series so it's recognisable.
Write the details
- Event (up to six words): "Spring Launch", "Live webinar: AI video ads".
- Unit: "days to go", "hours to go", or anything else up to four words.
- Date and time with a time zone: "9 April · 6 PM ET". Without a time zone, international viewers guess wrong.
- CTA (up to four words): "Join the waitlist", "Save your seat".
Localize the date
Write the date the way each market does: "9 April" in the UK, "April 9" in the US, "9 avril" in France, "4月9日" in Japan and China. Give the event time in the viewer's time zone if you run separate ads per market.
Make it with Claude Opus 5.5 (or any agent)
The free Countdown Teaser Skill renders this locally:
Make countdown teasers for our webinar on 12 November at 5 PM GMT — one each for 7, 3 and 1 days to go — with the button "Save your seat".
The agent confirms the details once, then renders each day's video in the formats you need. For the full walkthrough, follow the Opus 5.5 video tutorial, which uses this exact example.
FAQ
Can it count hours? Yes — set the unit to "hours to go".
Is it a live clock? No. It's a video for a specific day; render a new one for each day of the countdown.
Skills in this guide