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Scratch-off promo video: reveal your Black Friday code like a prize
A scratch card turns a discount code into a reveal people watch to the end. What to show, how to write it, and how to render a premium scratch-off video from your deal and code.
Oct 31, 2026 · 2 min read
40%off
A discount code is the least exciting thing a shop posts all year. A scratch card fixes that. Instead of reading "40% off with code SCRATCH40", the viewer watches the foil come off and finds out with you. Gamified shopping (spin-to-win, mystery boxes, scratch cards) keeps showing up in holiday promotions, because a reveal holds attention until the last frame, and that's where your code is.
What to show, in order
| Time | On screen | Why |
|---|---|---|
| 0–1 s | A premium card on a dark surface; a glint runs across the silver foil. "Scratch for your Black Friday deal." | The hook is the question: what's under the foil? |
| 1–4 s | A coin scratches the foil away row by row; foil dust flies off; letters start to show. | Partial reveals keep people watching. |
| 4–5 s | The last foil falls away; the deal lands big in gold, with the code under it. | The payoff, in two or three words. |
| 5–9 s | The deadline and the call to action. | What to do, and by when. |
Write the reveal
- Keep the deal short. Two or three words that read in a second: "40% off", "Free gift".
- Say what it applies to. A short line under the deal ("everything, all weekend") saves you the comments.
- Test the code before you post, and pin it in the caption.
Make it from a brief
The Scratch-Off Deal Reveal Skill renders the whole thing on your machine:
Make a Black Friday scratch-off reveal for Kova Home: 40% off everything all weekend, code SCRATCH40, ends Monday at midnight. Vertical and 4:5.
It draws a black ticket with gold details on black marble, a gold coin scratching the foil, the foil dust and the gold reveal, in 9:16, 4:5, 1:1 and 16:9 from one file. No footage, no editing app and no API key. See the sample.
Posting it
- TikTok, Reels and Shorts: post the 9:16 and pin the code in the caption so people can copy it.
- Feeds: the 4:5 keeps the tall ticket; the 1:1 and 16:9 use a card shape.
- Email: the last frame makes a good header image for the same offer.
FAQ
Can I reveal a gift instead of a discount? Yes. Put "Free gift" or "Mystery box" as the deal and explain it in the line below.
Can I use my own background? Yes. Any top-down surface photo works; the black marble ships as the default.
How long is it? About nine seconds.
Skills in this guide