Stat reveal videos: turn one number into a scroll-stopping ad

One surprising number can do more than a minute of explanation. The stat reveal format puts that number front and centre — it counts up to its value, a label explains it, and a small bar chart shows the comparison that makes it meaningful. It's great for B2B, reports, case studies and any product with measurable results.

The structure

1. Headline (up to eight words): the context. "Same ad budget, new creative".
2. The number counts up: "3.2x", "$48,000", "41%".
3. The label (up to ten words): what it means. "more clicks from vertical video ads".
4. The chart: two to five bars that show the comparison.
5. The source line, small, at the bottom.

It runs about six seconds.

Choose the stat

• One number per video. Got five great stats? Make a series of five videos.
• Pick a comparison — versus before, versus the alternative, versus the average. A number without a comparison rarely surprises.
• Make it specific. "2.1x" is more credible than "double".

Chart it honestly

Numbers on screen are read as fact, so:

• Use data you can source — your own analytics, a published study — and name the source on screen ("Kova ads, Jul–Sep 2026").
• Start bars at zero. A cropped axis exaggerates differences; the Skill always starts at zero.
• Don't cherry-pick the one week that looks good if it isn't representative.
• Example data must say so. Illustrative numbers should be labelled "Illustrative".

Make it with Claude Opus 5.5 (or any agent)

The free Stat Reveal Skill renders this locally:

Make a stat reveal from our own Q3 campaign data: vertical ads got 2.1x the clicks of square ones. Source line: "Kova ads, Jul–Sep 2026".

Your agent writes the headline and label, asks for a source if you didn't give one, and renders the MP4s. For customer proof instead of data, use a review highlight.

FAQ

Can the number be money or a percentage? Yes — any short value: "$48,000", "41%", "3.2x".

How many bars can I show? Two to five.