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Vael · 9:16

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Text Thread Recommendation Ad v1.0.0

A vertical ad where two friends text about your product, share a link card, react, and land on a branded end card.

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Format
Short-form · 9:16
Length
0:26

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Paste this into your agent. It connects the CLI if needed, then installs the Skill.

A free HyperFrames block for 26-second 9:16 ads. A full text conversation plays out on a phone: a question, a shared link card with your product photo, reactions, where to buy it and what makes it good, then an end card with your logo, a proof line, three features and a call to action. Every message, the link card, the logo and the end card copy are variables.

Updated Nov 3, 2026

What you get

  • A 26-second 1080×1920 MP4 ad
  • A full text conversation with a link card and a branded end card
  • Variables for every message, the card, the logo and the end card

Good fit

  • Fashion, beauty and direct-to-consumer brands
  • Word-of-mouth style ads
  • Reels, TikTok and Shorts

Not for

  • Quick 6-second hooks
  • Horizontal formats

About this Skill

You say

/message-thread-reveal Make a text thread ad for Vael: Rachel asks what bag to take to the wedding, her friend shares the Cerise tote link from vael.com, they react, and it ends on "Shop the Cerise tote".

Recommendations from friends sell better than anything else. Text Thread Recommendation Ad replays one as a real-feeling text conversation: someone asks, a friend sends your link, the reactions roll in, and the thread hands off to your brand card with features and a call to action.

How it works

  1. Ask: tell your agent the question, the link card title, image and domain, the replies, and your end card: logo, proof line, three features and a call to action.
  2. Fill: it writes your copy and colours into the block's variables, keeping text close to the length the layout was made for.
  3. Render: it renders a draft with npx hyperframes render, checks a few frames and renders the final MP4.
  4. Reuse: the variables live in one small JSON file, so the next version is one more render.

Tips

  • Keep messages short and casual, the way people really text.
  • Use your best product photo for the link card image.
  • Write features as "Short|detail" pairs, like "Cherry|calf leather".
  • Use a black horizontal wordmark on a transparent background.

Open source

This is a block from the HyperFrames registry, made by HeyGen and the HyperFrames contributors (heygen-com/hyperframes) and shared under the Apache License 2.0. The download is the block with its assets and a SKILL.md written by Reelity, so your agent knows how to fill and render it; HyperFrames itself runs from npm.

What you need before you start

You bring
A short conversation, a product photo, a link title and domain, a black wordmark and three features.
Dependencies
Node.js 22 or newer — required · FFmpeg — required
Outside costs
None. HyperFrames is free and open source and renders on your own machine.
Last tested
v1.0.0 —

User reviews

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FAQ

Can I change the friend's name?

Yes. The contact name is a variable, along with every message.

Do I need my own photo?

Yes, the link card shows your product image. Use a clean product or lifestyle shot.

Why is it free?

It is an open-source HyperFrames block by HeyGen and the HyperFrames contributors. We list it as it is, with a SKILL.md so your agent can use it and a sample made with one of our house brands, Vael.

Guides

How to write a notes-app story ad that feels personalA note typed in a notes app reads like a confession, not an ad. How to write one that turns into a clean brand card, free, with the Notes App Story Ad block.How to make a word-of-mouth ad from a text conversationA friend sending a link is the most persuasive ad there is. How to replay that as a vertical text-thread ad with a branded end card, free, with the Text Thread Recommendation Ad block.

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